Meet Our Team

Our coaches skillfully draw upon a range of integrative coaching methods, whilst using the Sima Process to identify and harness people's strengths to improve their results.

Dr. Nick Isbister - Managing Director

Dr. Nick Isbister has twenty years' experience as a management consultant and executive coach with major PLCs, professional partnerships and charities. As joint MD and founder of Sima UK, Nick has worked with major PLCs, professional partnerships and leading charities. He is a highly experienced executive coach, having been involved with organisations at all levels. As a member of the Executive Board of Sima International, Nick also leads their new international coaching initiatives. Nick has consulted extensively in Europe, Asia, Australia and the USA. He enjoys working with FTSE 100 companies, partners in the Big 4 Accountancy firms and in 'Magic Circle' law firms... read more


Jude Elliman - Managing Director

Jude Elliman has built a consulting practice in the UK and internationally. She is joint MD and has established the business creating a respected consultancy working with a wide variety of different clients. Jude is the Chair of Sima International's Executive Governing Board, a Partner and the Practice Leader for the international coaching side of the business. Highly regarded as an executive coach, Jude has pioneered the application of the Sima Process, in a number of demanding situations, creating a range of innovative training and coaching programmes for specific markets – young people, college graduates, people in transition, first-time managers, emerging leaders and established leaders... read more


Sam Isbister - Business Director

Sam Isbister joined us as a Political Science graduate, in 2004. He quickly demonstrated a flair for the commercial side of the business and is now our Business Director. He is responsible for the operational side of the company and plays an important role in developing our business strategies. Sam heads many of Sima UK's creative projects and was responsible for spearheading our comprehensive rebranding initiative in June 2011. He also runs the creative web development company Mass Impressions, designing bespoke, high-quality websites and specialising in social media management.